5 advertising tips to engage online shoppers from Black Friday through Cyber Monday, and beyond. What do advertisers need to know heading into Black Friday and Cyber Monday? What do we know about 2020 holiday trends so far? How should Read More
TRANSCENDING THE TRANSACTIONAL: SIX WAYS TO ADOPT A MORE HUMAN-CENTRIC APPROACH TO CX
During this time of heightened anxiety, there’s a unique opportunity for brands to create positive memories, earn trust and develop deeper customer relationships. Personal development speaker and author Dan Millman holds that, as people, we ‘discover our character through decisions under pressure’. Read More
THE NEW ROLE OF TRUST IN BUSINESS IN A PANDEMIC
Leaders who aren’t trusted—or who don’t trust others—can communicate all they want, but people will discount everything they say. A powerful effect of the coronavirus pandemic has been to expose the gap between what company leaders say and what they Read More
3 SOCIAL MEDIA HACKS TO HELP YOUR CONTENT GO VIRAL
Whether you own a nonprofit or a social impact company, your cause deserves mass exposure. At times, it can feel challenging to utilize social media to unlock this. With so many competing causes and companies, much of it can feel like white Read More